ABC Award

The ABC Award is aimed at recognising a researcher, physician, nurse, patient advocate, or organisation that has made an outstanding and impacting contribution in the field of advanced breast cancer throughout his/her career.

The 2025 ABC Award will be assigned to Larry Norton in recognition of his instrumental and longstanding contributions to the breast cancer community. Dr Norton has shown unwavering dedication to advancing breast cancer research and improving patient care through scientific and clinical excellence, and through his exceptional efforts in securing funding for academically driven research, leading the Breast Cancer Research Foundation (BCRF) and supporting the work of the ABC Global Alliance. . 

 

The 2023 ABC Award – in recognition of her tireless work to improve the care of breast cancer patients, and metastatic breast cancer patients in particular, around the world, with an expertise in navigation, survivorship, patient-centred care, quality of life, end-of-life planning and care (with emphasis on the powerful MBC Retreats), improving the cancer patient’s experience and clinical outcomes, but also as public speaker and author of many books – was assigned to Lillie Shockney. 

 

The 2021 ABC Award - in recognition of her outstanding advocacy work for all ABC patients worldwide, accomplished through the Metastatic Breast Cancer Network, the Metastatic Breast Cancer Alliance and more recently the Advanced Breast Cancer Global Alliance - was assigned to Shirley A. Mertz. 

 

The 2019 ABC Award - in recognition of her foresight in understanding the importance of advanced breast cancer and for launching a Global Alliance against it - was assigned to Fatima Cardoso. 






The 2017 ABC Award - in recognition for her work and dedication to advocacy specifically to advanced breast cancer patients - was assigned to Musa Mayer.

 




The 2015 ABC Award - in recognition for his work on metastatic breast cancer, especially improving the management of metastatic cancer to bone, resulting in preservation and improvement in quality of life of patients worldwide - was assigned to Robert E. Coleman.

The 2013 ABC Award - in recognition of his work on discovering fundamental, clinically-relevant biological and molecular mechanisms for metastases including site specificity, latency, self-seeding and the role of the microenvironment in colonization and drug resistance - was assigned to Joan Massagué.